Audience Intelligence
Camera-based people counts, dwell signals and a live operational view.
JAZFORE / ADTECH & INTELLIGENCE
Understand the audience.
Make every screen smarter.
A specialist division connecting audience measurement, real-time signals and digital out-of-home media workflows.
pDOOH Workflows
Rule-based campaign triggers and outputs for compatible signage systems.
Adfusion
Proposed campaign analytics and retail media offerings. Commercial scope and delivery are still to be defined.
EXPLORE / AUDIENCE INTELLIGENCE
See the signals.
Explore the possibilities.
Try two examples of how audience signals can support a clearer view of your space. All values below are simulated.
AUDIENCE OVERVIEW
Understand your space.
People in view24Simulated audience
Average dwell18sIllustrative metric
ActivitySteadySample scenario
Audience activity
09:0012:0015:0018:00
Illustrative dashboard · Sample data, not measured results.
AUDIENCE SIGNAL LABINTERACTIVE DEMO
JazforeTHE RIGHT MOMENT.
ILLUSTRATIVE CAMERA FIELDPEOPLE IN VIEW6
SCENARIOSteady flow
Simulated data for demonstration. No camera access or live audience feed.
BUILT ON OUR AUDIENCE INTELLIGENCE PROTOTYPE
From detection to a useful decision.
People & dwell
Camera detection and short-lived tracking provide visible people counts, session visit counts and elapsed dwell time. Whole-person detection can count people even when their faces are not visible.
A live audience view
Monitor current detection results, audience signals and selected campaigns in a dashboard. A facing-screen indicator provides an attention proxy, rather than proof of a viewed advertisement.
Signals into action
Configure audience-count and dwell-based rules, priorities and cooldowns. API, JSON and webhook outputs support integration with a compatible signage player.
Designed around your venue.
Start with a pilot: review camera placement and lighting, test the available hardware, validate measurements against observations, and connect the agreed outputs to your signage workflow.
Your camera input
The prototype supports USB cameras, RTSP streams and video files. Compatibility and processing speed are checked against the intended installation.
Meaningful measurements
Occlusion and re-entry can create additional visits. Session counts reset when processing restarts and should not be presented as independently verified unique reach.
Your media workflow
Define campaign rules and connect the chosen outputs. DSP, SSP, buying-platform and ad-server integrations are scoped separately; a live bidding exchange is not included in the prototype.
A practical path to deployment.
Live camera analysis is available in the prototype. Production rollout, multi-site reporting and platform integrations are scoped for each project. Any estimated demographic features require separate validation; exact age accuracy is not guaranteed.
Privacy and compliance, agreed before installation.
Camera-based measurement involves people in public and commercial spaces, so privacy is settled before anything is installed, not after. For each venue we define with you what the camera captures and where it is processed; how long any video or measurement data is kept, if at all; the lawful basis and visitor notices, such as clear signage, that local rules require; and who can access the results. We recommend a data protection impact assessment for every deployment and can provide technical documentation to support it. Jazfore does not give legal advice, and each deployment should be checked against the rules in its own region.
This public website does not access cameras or display a live audience feed.
Discuss your pDOOH project ↗LET’S BUILD WHAT’S NEXT
Plan an audience intelligence pilot.
Start with the challenge. We’ll help shape the next step.